Rogers to open new residential treatment program in Brown Deer, expands innovative approach to care

Posted on 02/16/24 11:31:am


BROWN DEER, Wis. - Now accepting patients, a new Rogers Behavioral Health residential program and partial hospitalization program (PHP) will offer adults Primary Behavioral Health services, which use an innovative approach proving itself as an effective treatment for patients with multiple mental health conditions.

Instead of focusing treatment strategies on a patient’s primary diagnosis, Primary Behavioral Health programs use evidence-based therapies to target the psychological processes at the core of patients’ disorders, such as unhelpful coping styles and thought patterns that can heighten their symptoms.

Individualized treatment plans use cognitive-behavioral strategies to address patients’ specific struggles related to emotions, behaviors, and thoughts, helping them effectively manage their symptoms. This type of program can be highly effective in addressing anxiety, fear avoidance, lack of connection to others, anger and irritability, difficulty sleeping, isolation, and withdrawal.

“The creation and expansion of Primary Behavioral Health marks an exciting evolution of the high-quality care Rogers is known for and fills an important community need,” says Dr. Brian Kay, PhD, chief strategy officer.

The approach used in Primary Behavioral Health, called Process-Based CBT, is rapidly emerging as an effective way to treat patients with multiple diagnoses.

“Rogers prides itself on evidence-based treatments and continually evaluating research-backed innovations in the field. As psychological science has advanced, there’s more understanding that it can be really hard to implement a single treatment protocol for one diagnosis, considering our patients often struggle with multiple diagnoses,” says Dr. Ajeng Puspitasari, PhD, LP, ABPP, executive director of clinical services for Rogers’ locations in Appleton, Kenosha, Madison, Sheboygan, and Minnesota.

Dr. Rachel Leonard, PhD, vice president of clinical services, says the average Rogers patient has four mental health diagnoses. Primary Behavioral Health gives treatment providers the flexibility to specifically target problematic processes underlying many conditions such as depression, anxiety, OCD, substance use disorders, and personality disorders.

“This change in how we approach treatment for people with multiple diagnoses is a significant shift in the behavioral health field,” Dr. Leonard says. “Instead of the diagnosis itself being the most important piece, it’s looking at the psychological processes the person is experiencing that keep them symptomatic and prevent them from living their lives to their fullest potential.”

The Brown Deer Primary Behavioral Health residential program and PHP open February 26. In Rogers’ residential programs, patients receive intensive psychiatric care typically lasting 30 to 90 days. Those in PHP meet six hours a day, five days a week, typically for four to eight weeks while living at home.

Patients in Primary Behavioral Health programs can practice new tools and individual life skills, including setting personal goals and learning interpersonal relationship strategies, ultimately empowering them to pursue healthier and more fulfilling lives.

Primary Behavioral Health expands nationwide

Primary Behavioral Health PHP services will also begin in Tampa in late February, with Oconomowoc and West Allis soon to follow. Primary Behavioral Health PHP and IOP (intensive outpatient program) services for adults have already opened in St. Paul and San Diego, serving patients since December. Several other sites, including Appleton and Minneapolis, will open similar programs this spring. Rogers also plans to expand these offerings to adolescents in the future.

“Our Primary Behavioral Health expansion is an exciting step forward, as Rogers continues to employ the latest evidence-based treatments to best serve our patients and help them live fulfilling lives, regardless of diagnoses or symptoms,” says Dr. Leonard.

Maddy O’Neill
Cell: 262-599-4542

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