Shortly after the hospital’s opening, the building burned down. Dr. Rogers’ response? He sold stock to finance reconstruction and in the process added several outbuildings to house therapeutic services.
In 1935, he converted the hospital to a nonprofit charitable institution and renamed it the Rogers Memorial Sanitarium Corporation to honor his late wife. Mrs. Rogers would leave her own legacy: the beautiful gardens which drew people from miles around. Seeds from those original gardens remain part of today’s therapeutic landscaping at the Oconomowoc campus.
In 1955, the name changed to Rogers Memorial Hospital when Owen Otto, MD, became chief of staff. In 1958, treatment of more seriously ill patients began after a new wing to the main building opened.
More recently, Dr. Rogers’ initial vision continued to thrive under the stewardship of David L. Moulthrop, PhD. Rogers was dangerously close to closing in the early 1990s, with few patients and one location. Moulthrop broadened the array of services with the addition of specialized residential centers which have become a hallmark of Rogers’ quality care. Dr. Moulthrop retired in 2012 as the president and CEO of Rogers Behavioral Health System, which then included two hospital campuses, five residential programs, and satellite outpatient locations in Madison, Kenosha and Brown Deer.