Rogers Behavioral Health® Logos and Brand Guidelines
The Rogers® logo is our most valuable brand asset. It represents Rogers commitment to people facing mental health and addiction challenges to help them cultivate full, connected lives through proven treatment, committed curiosity and real empathy. Consistent and thoughtful use of the logo helps position Rogers as the leading provider of specialized care.
Brand guidelines
Logo display
The Rogers logo must stand alone. You may not combine the Rogers logo with any other logo.
To preserve the integrity and clarity of the logo, a standard area of “clear space” should be maintained around the logo in all uses. The minimum clear space is defined by the height of the “R” in both the vertical and horizontal versions of the logos.
The minimum size that the logo should be reproduced is 1” wide in print applications or 96 pixels wide on screen.
Logo and background color
The primary logo should only use the brand colors. When used on a white background, use the color or black version.
When used on a color background, use a solid black or gray logo
For logos on a dark background, use the white version.
Logo watch outs
Our logo is often used in an incorrect way. Please avoid using any of the following examples.
Do not change the approved typography, including the secondary line.
Do not alter approved colors.
Do not use a drop shadow or other effect.
Do not use the logo at an angle.
Do not change the proportion of elements.
Do not stretch the logo
Do not enclose the logo within boxes or shapes, in effect creating a new lock-up.
Do not design your own logo or word mark
Review and approval
All logo usage requires review by Rogers Behavioral Health. To submit samples or proofs for approval, please email brand@rogersbh.org. Please allow a minimum of 3 business days for review.
Logo download
Please complete the form below to access logo files.