Rogers Behavioral Health® Logos and Brand Guidelines
Thoughts on this for the guidelines page? The Rogers® logo is our most valuable brand asset, representing our commitment to supporting individuals facing mental health and substance use challenges as they strive for health and well-being. Consistent use of the logo positions Rogers as a leader in specialized care. The logo guidelines below are designed to protect and strengthen the Rogers brand, ensuring it remains clear, consistent, and credible wherever it appears. By following these guidelines, you help maintain Rogers’ reputation and ensure our message is clear to everyone we serve.
Brand guidelines
Logo display
The Rogers logo must stand alone. You may not combine the Rogers logo with any other logo.
To preserve the integrity and clarity of the logo, a standard area of “clear space” should be maintained around the logo in all uses. The minimum clear space is defined by the height of the “R” in both the vertical and horizontal versions of the logos.
The minimum size that the logo should be reproduced is 1” wide in print applications or 96 pixels wide on screen.
Logo and background color
- The primary logo should only use the brand colors. When used on a white background, use the color or black version.
- When used on a color background, use a solid black or gray logo
- For logos on a dark background, use the white version.
Logo watch outs
Our logo is often used in an incorrect way. Please avoid using any of the following examples.
Review and approval
All logo usage requires review by Rogers Behavioral Health. To submit samples or proofs for approval, please email brand@rogersbh.org. Please allow a minimum of 3 business days for review.
Logo download
Please complete the form below to access logo files.
