How to represent Rogers on social media
Team members using social media to highlight Rogers, mental health, and our mission is an excellent way to increase awareness of Rogers and help to eliminate stigma that surrounds mental health. However, it is important to ensure that you’re utilizing social media in a safe and productive way and complying with both HIPAA and Rogers’ social media policy.
Marketing has helpful tips for how to engage with Rogers’ content and how to can post in a way that protects Rogers, yourself, and our patients.
How to engage with Rogers on social media
Rogers has two official Facebook pages—our main page and our careers-focused page, which is used to discuss our company culture and available openings with those seeking work in the behavioral health field.
Current team members engaging with or sharing content on our careers page, LinkedIn page, Rogers’ podcasts, or from our website’s blog section can aid in the recruiting efforts and can help spread awareness of Rogers to your peers who work in a similar field or are searching for behavioral health jobs.
Many of our team members also engage with content posted on Twitter, Instagram, and Rogers’ main Facebook page. This helps to show a healthy culture where our team members are active proponents of Rogers and the life-changing care we offer.
On these channels, please avoid replying to comments and questions about Rogers. Many prospective patients will use social media as a way to ask questions about Rogers’ programs. The Marketing team will handle these inquiries. If you have information that you think should be passed along to the question answer, please send this to Jaclyn Peters and Isaac Federspiel.
What can you post about Rogers on social media?
Social media platforms like Facebook and Instagram are wonderful mediums for sharing how it feels to make a difference at Rogers, but there are certain things that should be left out of a post in order to protect both yourself and the privacy of our patients.
Things to avoid:
- Any information that could be used to identify a current or former patient
- Using social media to post about a specific patient (it’s ok to discuss how it feels to make a difference in a patient’s life, but including details that would allow a patient to be recognized should be avoided)
- Engaging with unofficial Facebook pages (unofficial Rogers Memorial Hospital pages routinely pop up) and unofficial Instagram accounts
- Mentioning how long a particular patient attended a Rogers program, type of treatment, etc…
- Photos or video of treatment space or grounds
- Photos or videos of your co-workers
- Avoid sharing confidential information related to your role, our treatment protocols, billing processes, terms of contracts, or future development strategies.
Additionally, if you’re presented with any opportunities to discuss Rogers with another organization or to represent Rogers on social media, or are asked to take video or photos of the Rogers campus, please reach out to the Marketing Department ahead of time for prior authorization to ensure safety and that brand standards are maintained.
For more information, please see Marketing and Communication’s social media guidelines page on Rogers Connect. If you have a specific question related to social media, please reach out to Jaclyn Peters.
